ALAT by WEMA (1st truly digital bank in Nigeria by WEMA Bank PLC)
OLKA Services Used
Project Overview
ALAT By WEMA wants to drive traffic & conversion (App installation, account openings, loan application, etc.) through search engines visibility.
OLKA Digital Marketing Agency carried out extensive research, audited the client’s Google Search Console (GSC), Google Analytics (GA4) & website, and then developed a strategy to achieve some SMART goals such as increasing impressions, CTR, ranking positions, conversions, etc. Within 6 months, our efforts resulted in a whopping +1 million increase in search impressions, +200 thousand overall traffic sessions, and a 1,207% boost in interaction rate.
The Results
+1 million
Search impressions
+200,000
Overall traffic sessions
+4,000
App downloads & installation
+3,000
Account openings
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